Type of Publication: Article in Collected Edition

Consumer knowledge of services prices: An empirical investigation

Author(s):

Schmitz, G.

Editor:

Perks, K. J.; Shukla, P.

Title of Anthology:

Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC)

Location(s):

Brighton

Publication Date:

2008

Citation:

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