Publikationen

Type of Publication: Article in Collected Edition

Stichwort "Handelsforschung"

Author(s):
Barth, K.
Editor:
Tietz, B.
Title of Anthology:
Handwörterbuch des Marketing (HWM)
pages:
864-875
Publisher:
Schäffer-Poeschel
Location(s):
Stuttgart
Publication Date:
1995
Citation:
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