Vorträge

An empirical investigation of the influence of location-based advertising via mobile apps on the visit probability of local high street businesses

Autor(en):
Schwipper, Stephanie; Berendes, C. Ingo; Niemann, Marco; Schmitz, Gertrud; Beverungen, Daniel
Name der Veranstaltung:
nternational Conference on Challenges in Managing Smart Products and Services - CHIMSPAS 2021
Ort:
Bielefeld (online)
Jahr:
2021