Publikationen
Type of Publication: Working paper
Customer Equity - Ein prozeßorientierter Ansatz zur Kundenbe-wertung
- Author(s):
- Barth, K.; Wille, K.
- Number of Report or Contribution:
- 276
- Location(s):
- Duisburg
- Publication Date:
- 2000
- Citation:
- Download BibTeX