Type of Publication: Article in Collected Edition

Efficient Consumer Response (ECR)

Author(s):

Barth, K.; Kloth, R.

Editor:

Hermanns, A.; Schmitt, W.; Wißmeier, U. K.

Title of Anthology:

Handbuch Mode-Marketing (Band I)

pages:

775-793

Publisher:

Deutscher Fachverlag

Location(s):

Frankfurt/Main

Publication Date:

1999

Citation:

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