Publikationen
Type of Publication: Article in Collected Edition
The effects of acquisition and transaction value perceptions on retail format usage intentions: An illustration from discount stores
- Author(s):
- Schmitz, G.
- Editor:
- Zentes, J.; Morschett, D.; Schramm-Klein, H.
- Title of Anthology:
- Conference Proceedings of 14th International EAERCD Conference on Research in the Distributive Trades
- pages:
- 1437-1463
- Location(s):
- Saarbrücken
- Publication Date:
- 2007
- Citation:
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