An empirical investigation of the influence of location-based advertising via mobile apps on the visit probability of local high street businesses

Author(s):

Schwipper, Stephanie; Berendes, C. Ingo; Niemann, Marco; Schmitz, Gertrud; Beverungen, Daniel

Name of Event:

nternational Conference on Challenges in Managing Smart Products and Services - CHIMSPAS 2021

Location:

Bielefeld (online)

Year:

2021